Timing is everything, even when it's poor
Plenty of teams and players have graced the front of our wonderful sports section and gone on won games, trophies, and championships.
But when the timing is off, I do notice. We finally had a nice column from our excellent Detroit Pistons beat writer, Dave Pemberton, on Sunday, the most important day of the week for newspapers, especially their printed product.
"Pistons finding ways to win tight games," Pemberton's column's headline proclaimed.
On Monday morning, with the Sunday paper on my desk to ensure that Sunday's content missed on Sunday's web site received proper play on Monday morning, the biggest day and time of the week for the newspaper's digital product.
Headline on the home page: "Pistons fall at home to lowly Bobcats in OT, 108-101 WITH VIDEO"
The four-game winning streak was gone. Oh well, we tried to promote the team, and I'm optimistic they are still on their way up. I'm even rooting for a playoff birth, still, kinda, though it's anchored in realism.
At least they are making it worth watching.
Labels: headlines, NBA, newspapers, pistons
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