They do great work at Sports Illustrated but today's coup of landing the first major sport athlete to come out as gay while playing is major, first for being a first and second for not being leaked or scooped.

It's a shame the value of getting the story out first as the real success is in finding and telling the story well, which Sports Illustrated appears to have done. But Deadspin notes, based on accounts from top editor and a writer, that the James Collins piece included hiding it within the newsroom, a key step in needing secrecy from an office full of reporters.

And of course, at ESPN, the top story remained the non-story, Tim Tebow the celebrity without a job or team or sport.