Good day for bad news
It's the 5 p.m. Friday announcement. Sure, it can dominate a weekend, but less people watch news throughout the weekend.
But on a day like today, I always joke that it's a good time to announce that paternity admission, when the headlines are dominated with the ONE story everyone is talking about.
Everyone, except Matt Lauer, is in Boston as the search for the suspect continues, so it's worth a chuckle for the Boy Scouts to announce it may allow gay scouts.
Of course, these things are not always intentional, but it's fair to wonder. PR people should naturally be shrewd.