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Keeping his eye on the news and offering commentaries and insights on what is happening in Oakland County, around the world, on the tube and in the news.

Tuesday, July 30, 2013

KTVU gaffe never gets old

It's unbelievable that an anchor could read the four names they thought to be the pilots of the South Korean plane that crashed in San Francisco this summer, but she not only did so with a straight face but without realizing she and the station had been pranked.

You don't need to think quickly on your feet to be on tv; you need to clear your head and read what is on the screen, looking good and sounding confident. I feel for her, having trusted what she was reading was right. She hasn't been fired, though three others at the station have been, according to reports.

But the video is crazy to watch, listening to the names, which sound like "Something (is) wrong," "We ('re) too low," "Holy F---" and then relating the crash and injuries. It is incredibly disrespectful and proves that competent media people need to act as a filter but are vulnerable when met with the need for haste and being a target to pranksters and trolls.

You would think that she would realize instantly, but it didn't happen on the air. The correction came quickly, though.

A couple thoughts:

Though disrespectful and insensitive, the station is damaged by the airing of this gaffe, so no lawsuit is necessary. In fact, what kind of monetary damage could they seek. The station apologized, though the first on-air apology should have been more forceful and pointed out how stupid they were to let this through. They could have taken a cue from NBC's Brian Williams.

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Secondly, efforts by the station to scrub this off the internet should be battled by everyone who has access to a Twitter account, Facebook page, blog or other form of online media, with which to share this. Though KTVU should not be sued, they should not be able to remove the gaffe. They own this and cannot hide from it. The shame is not on the victims of the crash; rather, it is on the ones who produced this.

C'mon: The poor "Boom goes the dynamite" rookie student student sportscaster is still available, viewed more than eight million times.


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