Sears Tower is no more, according to a story by The Associated Press.
No, no economic downturn news, forcing owners to abandon and raze the nation's tallest building, long celebrated in Chicago. No, no terrorism or natural disaster bringing it down.
The 110-story building will be called the Willis Tower, as Willis Group Holdings, an insurance broker in London, is becoming a new tenant, moving 500 employees there and occupying 140,000 square feet of office space.
Wonder if they have an inside scoop on the Olympic bid?
But back to the point of what's in a name.
Seems like it will be hard to change people's habits with something this significant.
I still hear people call DTE Energy Music Center near Clarkston by its former name, Pine Knob.
"It'll always be Pine Knob to me," my colleague Shaun Byron said recently.
I've actually used DTE in recent years, though it took me years to forget Pine Knob.
Stadiums across the land have surrendered their historic names for corporate identities, such Enron or Citibank.
People eventually get used to the changes, but I never lived in Chicago, but even as a child in Tennessee, I knew of the Sears Tower being the tallest building in the U.S.